There are many ways to obtain a professional email signature. You can create the basics or fully customize your email signature using your email platform, or you can commission a design from a graphic artist. I decided to subscribe to a monthly service which allows me to design and install a beautiful email signature at the click of a button.
I decided on this option because it required only a small upfront investment. Even though a subscription is a recurring cost, the software allows me to edit my email signature and use other features throughout the month, as many times as I want. It saves me the hassle of having to contact a designer everytime I need an update, and frees me up to do income generating work instead of struggling for hours to create my email signature from scratch.
Here are five reasons I invested in my email signature:
(Pin this image to read later)
When you are bootstrapping your business, every detail counts in achieving the look and feel you desire at a price you can afford. Even though I can’t book a luxury and custom website design, I can get an attractive email signature which encourages recipients to stop and read the information.
I have important information to share with people I communicate with on email. This information helps me set boundaries and manage expectations. I decided that this information needed to be immediately visible to new contacts and regularly seen by people I talk to all the time. I wanted my presentation to be seamless. I didn’t need anything intrusive, bulky or aggressive. It needed to be part of our conversation anyway.
And so I had the idea of adding all need to know info in my email signature!
Detail-orientated people will take a look anyway, and I can refer people to it if they’ve never glanced in that direction.
As a virtual assistant and content writer, I spend a lot of time on email. After overlooking this platform for as long as I’ve been using it, I now view every email I send as a marketing opportunity. Sending a kind response, replying promptly and organizing my information well have a positive effect on my brand.
And since l’m on email a lot and communicate with many people this way, punting a new service or product ever so often can’t be bad for business. Simply linking a new blog post in my email signature can get more eyes on my content!
When it clicked to me that my ideal client spends time on email just like she spends time on Instagram, a new world opened up to me. I will never perceive my email account as an inanimate, dead object. My client is already in a work mindset when she reads her emails, so it is the perfect opportunity to present work-related information!
I identified my email account as a platform to procure repeat business. Having to email a past client with news of your latest offer can feel awkward. By adding this info to my email signature, I can have a natural and polite conversation with any client and get my new products or availability infront of their eyes. Here are some cool things to know about repeat business:
– Sixty-one percent of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. [BIAKelsey]
– On average, loyal customers are worth up to 10x as much as their first purchase. [Marketing Tech Blog]
– It can cost 5 times more to acquire new customers than it does to keep current ones. [The National Law Review]
These statistics were originally published by Five Stars.
When you are a one woman show, you take all the help you can get to excel in your field. I may sometimes need to email important people or people in formal, old-fashioned industries within which an email signature is still well recieved and relied upon. My email signature is so snazzy that I have the confidence to communicate with whomever I need to, even though I’m just a gal working from a computer in her corner of Cape Town.
I’ve already received so many compliments on my email signature and I cannot wait to add a professional headshot.
If you would like to invest in an email signature and think a subscription service will work for you, I can highly recommend my provider, NewOldStamp.
Try them out and let me know what you think.
In my next post on email signatures, I will show you the information I added to my email signature so that you can replicate my formula or create your own.
*I’m on a monthly plan which costs $9 per month. I plan to upgrade to the annual plan at the end of the year for only $24. Thi is sufficient if you need only one email signature.
**This post contains affiliate links. By making a purchase at the link provided, I will receive a small portion of the sale. Affiliate links help me generate a passive income and create free content on this blog. All opinions are my own and all affiliate products are products that I use and pay for with my own money.