Hello! I’m Ashleigh Easthorpe, the sensitive Susan who believes that you should connect with people’s hearts before you connect with their pockets – at least if you’re doing business on the internet, that is.
Over the last ten years, I have questioned, struggled with and learned to interpret the latest digital marketing trends and write copy filled with strategy, wit, sincerity and the odd dry joke. Throughout my career, first as a journalist, and now, as a copywriter, I have honed in on my passion to write for women, knowing that our stories are somehow all connected and intertwined in our ability to help one another through life by offering products and services that address the simplest, and most complex challenges we face.
“But I’ve also learned not to hide behind slang or buzz words, and that you can be fun, and creative without losing the ‘soft-naturedness’ that makes you, you.”
I have worked with some of the most incredible brand strategists, photographers, graphic designers, and web developers to share epic brand stories with the world, creating a niche for myself as the kind, quirky girl who doesn’t write boring copy. But I’ve also learned not to hide behind slang or buzz words, and that you can be fun, and creative without losing the ‘soft-naturedness’ that makes you, you. I have learned that if you and I are to have any success in creating stand out brands, that we must first believe that our voices are powerful, and necessary for the world today, that we don’t need to change who we are, and how we speak, to make a sale or an impact. Wherever you go, no matter which industry you are in, communication needs differ from person to person, so while it may seem that everywhere you look, there is someone doing what you do, somewhere, out there, on the other side of a hashtag, or Google search, someone is waiting for you to address the problems they have in a language that they understand, and you can do it because it’s your language too, it’s your voice.
As your copywriter, my job is to strengthen your brand presence by writing website copy that aligns with your soul, and your strategy! Together we will keep in mind your website goals and create a memorable and authentic customer journey for your dream clients, whether they are experiencing your business for the first time, or coming back for more.